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This holiday season, smaller breasts might be more in demand than larger ones — at least if you’re looking to spend less money. Alibaba, the Chinese e-commerce behemoth, released new research that showed that customers who bought a bra with a cup size of B or smaller tended to spend less than their chestier counterparts.
In what seems to be an insanely thorough look at how bra size correlates to spending, researchers put shoppers’ money totals into five categories: low, slightly low, middle, slightly high, and high.
This showed that only seven percent of B-sized women buy in either of the “high spending” categories, while C-sized women are at 17 percent, D-sized women are at 24 percent, and E-sized women are at 33 percent. Overall, analysts saw 65 percent of women with a B-size cup fell into the “low” spend category, while those of a size C or higher mostly fit into the “middle” or higher group.
All of this fun with numbers — and cup sizes — however, isn’t meaningful yet. Correlation doesn’t prove causation, and nothing proves that what bra you buy influences how much money you spend online.
Speculation abounds, such as the idea that specialty sizes for larger-breasted women are more expensive than bras for smaller sizes so they’re used to spending more money. Or it could be that women who can pay for breast augmentation to go bigger—a pricy surgery—also have more discretionary income in general.
No matter what, Alibaba is probably looking at U.S. women and salivating over our spending power: The U.S. is among one of the countries with the largest average bra size. According to a survey by lingerie retailer Intimacy, the average bra size has jumped from a 34B 20 years ago to a 34DD in 2013.
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